Certified Marketing Strategy Specialist

Certification Prerequisites Target Audience Cost of Course
Experience Education
SCMS-S 3-years work experience Study of all processes in Guide – Marketing Strategy book and 20 mandatory educational hours. Sales and Marketing Professionals £1200


Certified Marketing Strategy Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the Certified Marketing Strategy Specialist certification by SMstudy after passing the exam.

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.


Candidates should have a minimum of 3 years work experience. It is preferable to complete the Certified Marketing Strategy Professional certification and study all processes in the Guide – Marketing Strategy book before applying for the Certified Marketing Strategy Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Strategy Specialist classroom training.

This course takes place over 4-day SCMS-S in classroom training.

Exam Format

  • Multiple choice
  • 140 questions
  • No negative marks for incorrect answers
  • 180-minute duration
  • Proctored online exam

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